Digital marketing with a performance-first mindset.
I’m a digital marketing specialist with an MSc in Strategic Marketing, working across paid media, funnels, and performance analysis. I focus on building clear, efficient marketing systems that support growth through testing, optimisation, and commercially grounded decisions.
With experience across e-commerce, SaaS, and service-based businesses, I bring a practical, execution-led approach, balancing creative strategy with data to drive sustainable results.
Case study 1: Trof.ai (Paid Media & Funnel Performance (Meta Ads)
Industry: SaaS | US Real Estate
Objective:
Drive paid subscriptions while maintaining efficient cost per acquisition.
My Role:
Digital Marketing Specialist — paid media execution and optimisation.
What I Did
- Built purchase-optimised Meta Ads campaigns
- Structured testing across:
- Audiences
- Messaging angles
- Creative formats
- Analysed performance based on CPA, purchases, and CTR
Results
- CPA: $28–45 on best-performing ad sets
- Up to 13 purchases per ad set
- CTR: 3–5%
What This Shows
- Strong understanding of performance metrics
- Ability to optimise paid funnels based on data
- Practical experience supporting scalable acquisition
Case study 2: Amboora (Digital Marketing, Email & Brand Growth)
Industry: E-commerce
Objective:
Strengthen brand presence and support retail expansion.
My Role:
Digital Marketing Lead
What I Did
- Managed email marketing to support retention and engagement
- Built Instagram content around brand storytelling
- Ensured consistent digital brand presence
Results
- Increased reach and engagement beyond existing followers
- Strengthened direct customer communication
- Supported expansion into Selfridges and Whole Foods Market
What This Shows
- Brand and performance balance
- Experience supporting commercial brand growth
- Understanding of long-term value, not just short-term clicks
Case study 3: RealtorHeadshot.com (Paid Media Execution & Funnel Optimisation)
Industry: SaaS | Real Estate
Objective
Generate consistent purchases at a low CPA for a low-ticket digital product.
My Role
Digital Marketing Specialist (Paid Media)
What I Did
- Built and managed conversion-focused Meta Ads
- Tested:
- Broad vs interest-based audiences
- Static, carousel, and video creatives
- Iterated based on CPA and purchase volume
Results
- CPA as low as $6–15
- Up to 39 purchases per campaign
- CTR: 5–7%
What This Shows
- Strong paid media fundamentals
- Understanding of how creative impacts conversion
- Ability to support revenue generation through ads
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Case study 4: FUTURE LIFESAVERS (Digital Marketing & Funnel Planning (Launch Readiness)
Industry: Charity / Education
Objective:
Prepare a new initiative for launch with a complete digital foundation.
My Role:
Project Lead (Digital Marketing & UX)
What I Did
- Created brand identity and positioning
- Designed conversion-focused website UX in Figma
- Built a digital marketing funnel:
- SEO content
- Lead capture
- Email nurture logic
- Developed a social and content launch plan
Outcome
- Fully launch-ready brand
- Clear messaging and funnel structure
- Scalable foundation for future growth
What This Shows
- Funnel thinking
- Strategic planning ability
- Strong execution from zero
Skills:
Marketing & Business
Social Media Marketing
• Digital Marketing Strategy
• Branding & Rebranding
• SEO
• Consumer Behavior Analysis
• Integrated & Digital Marketing Communications
• Customer Journey Mapping (Currently Learning)
• Market Research & Data Analysis
• Email Marketing & Copywriting
• Personal Branding
• Entrepreneurship
• B2B / B2C Marketing
UX / UI design
UX Research & Wireframing
• UI Design & Prototyping (Figma)
• Website Design (Worked on ‘Future Lifesavers’ Project)
• User Experience Optimization
Leadership & Project Management
• Team Leadership
• Public Speaking & Networking
• Stakeholder Communication
• Strategic Planning & Execution
• Organization & Time Management